Wednesday, April 2, 2014

How Often Should We Tweet ?



We often get asked when’s the best time and day to tweet as well as how often so here are a few guidelines to consider for your business’s content strategy.

  
How often should I tweet?
It depends on your business, but we suggest establishing a regular cadence of tweeting so your followers know when they are going to get updates from you.

What is the best time to tweet?
We’ve seen that there is double* the engagement rate when Tweets are published during the day (8AM - 7PM).  However, consider tweeting throughout the day to reach different time zones.

Which day of the week should I tweet on?
Test multiple days of the week to see what works best.  Saturdays and Sundays may have a higher engagement rate as that is when most people are not at work.

  
Start applying these guidelines by logging into Twitter today.

Monday, October 22, 2012

Android Features That Blow iPhone Out of the Water



Posted by Dylan Love | October 21, 2012
URL: http://www.entrepreneur.com/blog/224707


While iPhone fans brag about their beloved devices, Android fans will grin knowingly and take comfort because there are several solid reasons to stick with -- or switch to -- their Google-powered phones.

Here's a look at the nine biggest features that make Android devices more favorable than Apple's iphone:

1. Expandable storage
If your iPhone is filled with files, you're out of luck. Not the case with Android, which welcomes and supports SD cards for added storage capability.

2. Killer maps
The iPhone 5 saw Apple pull the plug on Google Maps and sub in its own mapping app. And it's embarrassingly bad. Apple CEO Tim Cook even wrote a statement apologizing for it.

Google Maps is still alive, kicking and as accurate as we remember it on Android phones.

Related: We Just Found Our New Favorite Weather App

3. No 'walled garden'
In the Android ecosystem, there are fewer restrictions on apps. Apple will only allow apps into its App Store after it reviews and approves them, which can take weeks. Google will let anyone who agrees to follow their policies publish an app, often within hours.

4. Ability to Choose your default apps for Web browsing, email and more
Apple forces you to use its email app and Safari Web browser by default. Android is so open that it will let you pick any alternative browser or email client to be your default. If you want to get especially customized, you can even change keyboards.

5. Support for multiple app stores
Yet another extension of Android's open attitude: You are free to not only run any app you wish, but that app can come from any Android-based app store you want. Amazon operates one, for example.

6. Multiple hardware choices
Not everyone wants to have the same exact phone. Because Android runs on multiple devices, you can have your choice of processor speed, screen size, and price.

Related: 10 Android Apps You Didn't Know Existed, But Make Your Phone Much Better

7. Standard cables and dock connections
There's no goofy Lightning connector in the Android world. Your phone connects to and syncs with your computer via a few different types of readily available, standard USB cables.

8. Better widgets
An Android lock screen displays more useful information than an iPhone's and does so in a more aesthetically pleasing way. Graphic weather updates, album art for music, and notifications for missed calls and the like show up neatly.

9. Better integration with Google services
It only makes sense that a Google-based mobile operating system should integrate gracefully with Google's Web services. If you're a Google Calendar user or Google Drive warrior, you only need to log into your Google account once and everything syncs up in a snap. If you've tried using Apple's iCloud, you know it doesn't match up to Google's web prowess.